WebAug 1, 2007 · In the few years since we published the first article on what has become known as “service-dominant (S-D) logic,” “Evolving to a New Dominant Logic for … WebJan 1, 2004 · Evolving to a New Dominant Logic Authors: Stephen L. Vargo University of Oklahoma Robert Lusch The University of Arizona Abstract Marketing inherited a model of exchange from economics, …

Service-dominant logic: Continuing the evolution - University of …

WebMar 4, 2011 · Abela and Murphy (J Acad Mark Sci 36(1):39–53, 2007) examined Service-Dominant (S-D) logic (Vargo and Lusch, J Mark 68(1):1–17, 2004) from the viewpoint of Marketing Ethics and concluded that whilst S-D logic does not have explicit ethical content, the Foundational Premises (FPs) of S-D logic do have implicit ethical content.They also … WebJan 1, 2004 · In the preceding article, Vargo and Lusch (V&L; 2004) observe that an evolution is underway toward a new dominant logic for marketing. The new dominant logic has important implications for marketing theory, practice, and pedagogy, as well as for general management and public policy. Thus, their observations are likely to resonate … how to install wechat on linux

Publications - Service-Dominant Logic

WebJan 1, 2004 · The authors believe that the new perspectives are converging to form a new dominant logic for marketing, one in which service … WebEvolving to a New Dominant Logic for Marketing book. Read reviews from world’s largest community for readers. Marketing inherited a model of exchange fro... WebJul 26, 2011 · Service‐dominant logic: a necessary step. R. Lusch, S. Vargo. Published 26 July 2011. Business. European Journal of Marketing. Purpose – The purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant logic in EJM, on behalf of both the paper and the worldwide … joram hirsch